Touchdown To Win $1,000,000 Plus Other Great Prizes

Sobeys and Safeway have an amazing CFL contest with a 1 million dollar annuity prize plus many other great prizes to be won!

The prizes include:

  • Prizes for 2 Kickoffs Returned: $1,000,000 prize will be randomly awarded in twenty (20) equal installments of $50,000 payable annually (in the form of an annuity) should any two (2) kickoffs be returned for touchdowns in the same CFL regular season or playoff game telecast on TSN (including the Grey Cup game).
  • Prizes for Touchdowns: One (1) of the following prizes will be awarded every time a touchdown is scored during a CFL game televised on TSN:
    GARMIN fēnix® 5 GPS Watch $799.99
    LAGOSTINA 14 Piece Cookware Set $718.99
    HONEYWELL Lyric Round™ Wi-Fi Thermostat $249.99
    HOOVER Quest™ 1000 Robot Vacuum $899.99
    SOBEYS Gift Card $250.00
  • Prizes for 1 Kickoff Returned: One (1) Visions Electronics $25,000 Home Theatre Package (approximate retail value $25,277.00) (“Visions Electronics Prize”) will be awarded for the first kickoff returned for a touchdown during any CFL game televised on TSN (maximum four (4) Visions Electronics Prizes will be awarded throughout the season, after which time this component may be discontinued).
  • Trip Prizes, Grey Cup Prize: A total of twenty (20) Trips for 2 to Mexico, courtesy of (approximate retail value $4,500) will be awarded throughout the CFL season on selected TSN telecasts, and one (1) Visions Electronics Prize will be awarded during the Grey Cup game telecast on TSN during a ‘Safeway/Sobeys $1,000,000 Touchdown to Win’ commercial. One (1) entry will be randomly drawn prior to selected TSN telecasts.

You will automatically receive a Safeway/Sobeys $1,000,000 Touchdown to Win entry every time you shop at any Safeway or Sobeys location in British Columbia, Alberta, Manitoba, Saskatchewan and Northern Ontario, and provide your AIR MILES® Card to be swiped at the checkout.  You will receive five (5) bonus entries for each Safeway/Sobeys $1,000,000 Touchdown to Win Featured Item purchased.


  • Open to Canadian residents, excluding Quebec
  • Must be age of majority
  • Limit of 1 Touchdown to Win entry per day
  • Limit of 1 Touchdown to Win online challenge entry per week
  • Maximum one (1) prize per household

The contest closes on November 26, 2017.

Enter the Touchdown to Win contest

What would you do with a million dollars if you won that prize?

Good luck!

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